In the USA, Betty Crocker advertises that its brownie mix contains real Hershey's syrup.This is an example of:

Question

Quizplus · Accepted Answer

Co-branding involves two or more well-known brands working together and combining their marketing efforts to promote a new product. In this case, Betty Crocker and Hershey's are co-branding by using Hershey's syrup as an ingredient in the brownie mix and promoting it in their advertising.

In the USA, Betty Crocker Advertises That Its Brownie Mix