In the USA, the Pillsbury division of General Mills has promoted its baking products through its trade character, the Pillsbury Doughboy, since 1965.He appears in television commercials touting the quality, benefits and features of the products Pillsbury sells.Each product in the Pillsbury line, such as pizza dough, biscuits and cinnamon rolls, includes the Pillsbury name on the package.In addition to the Pillsbury name, the Pillsbury Doughboy also appears on each package, although in different poses.On the Pillsbury website, the Pillsbury Doughboy character is animated and can be seen 'dancing'.He can be downloaded to your personal computer or used to create your own e-card.The Pillsbury branding policy is most likely:
A) individual branding.
B) family branding.
C) brand extensions.
D) co-branding.
E) brand licensing.
Correct Answer:
Verified
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