If Hanes, a clothing manufacturer, were to begin producing a T-shirt with the Snap, Crackle and Pop on the front, this would be an example of:

Question

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Brand licensing involves allowing another company to use your brand name or logo for a fee. In this scenario, Hanes is allowing Snap, Crackle, and Pop (which are the brand mascots for Rice Krispies cereal) to be used on their T-shirt, so it is an example of brand licensing.

If Hanes, a Clothing Manufacturer, Were to Begin Producing a T-Shirt