Brand insistence is the degree of loyalty that occurs a customer strongly prefers a specific brand, will accept no substitute and is willing to spend a great deal of time and effort to acquire that brand.

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Brand insistence refers to the highest level of brand loyalty where the customer is strongly attached to a particular brand, will not consider any substitute and is willing to go to great lengths to acquire that brand.

Brand Insistence Is the Degree of Loyalty That Occurs a Customer