The Hotham Ski Resort in Mt Hotham, Victoria, Australia, is a world-class ski destination.Taylor is a newly-hired manager of digital media and electronic marketing for Mt Hotham.Taylor remembers reading about a new trend in video marketing that involves using __________ to engage and create a community of customers.
A)blogs
B)amateur filmmakers
C)Twitter announcements
D)virtual realities

Question

Quizplus · Accepted Answer

The use of amateur filmmakers in video marketing is a trend that involves creating user-generated content, which can help to engage customers and build a community around the brand. This strategy could be effective for promoting Mt Hotham Ski Resort and showcasing the ski experience through the eyes of real skiers.

The Hotham Ski Resort in Mt Hotham, Victoria, Australia, Is