Tiffany & Co.markets its exclusive jewellery and gifts to high-income individuals interested in high-quality products and a well-known brand name.It uses the same marketing mix to reach this market.Tiffany & Co.uses a(n) __________ strategy.

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Tiffany & Co. uses a concentrated targeting strategy as it focuses on a specific segment of high-income individuals who are interested in high-quality products and a well-known brand name. The company tailors its marketing mix to appeal to this specific market segment.