BlueScope Steel provides steel for a variety of uses to its various customers in Australia and around the world.Customers have different needs for the steel, and thus BlueScope has to prepare the raw steel differently depending on how customers will use it in their production processes.The primary business segmentation variable in this example is:
A)geographic location.
B)customer size.
C)product use.
D)customer importance.
E)organisation classification.

Question

Quizplus · Accepted Answer

The primary business segmentation variable in this example is the product use, as BlueScope has to prepare the raw steel differently depending on how customers will use it in their production processes. The other options - geographic location, customer size, customer importance, and organisation classification - are not relevant in this scenario.

BlueScope Steel Provides Steel for a Variety of Uses to Its