Gillian goes to Target to purchase school supplies for her two children.As she is approaching the check-out, she sees a vase she just has to have and buys it immediately.Gillian's purchase of the vase is an example of:
A)limited problem solving.
B)impulse buying.
C)routinised response behaviour.
D)addictive consumption.
E)situational involvement.

Question

Quizplus · Accepted Answer

Gillian's purchase of the vase was unplanned and made on impulse, which fits the definition of impulse buying. This is different from limited problem solving, which would involve more rational thought and research before making a purchase, and routinised response behaviour, which would involve habitual purchases without much thought. Addictive consumption and situational involvement are not applicable in this scenario.

Gillian Goes to Target to Purchase School Supplies for Her