Individual influencing factors refer to:
A)relationships among those in the firm's buying centre.
B)uncontrollable environmental forces.
C)the power an individual has within the buying centre.
D)personal characteristics of individuals in the buying centre.
E)supplier activities.

Question

Quizplus · Accepted Answer

Individual influencing factors refer to the personal characteristics of individuals in the buying centre, such as their attitudes, values, beliefs, and motivations. These factors can affect their decision-making and influence the outcome of the buying process. The other options - A, B, C, and E - refer to different aspects of the buying centre or external factors that can also influence the buying decision, but they do not specifically relate to individual influencing factors.

Individual Influencing Factors Refer To