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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-What was the first step of the buying decision process that Samsung went through when it was looking for the quasi-assembly pods?
A)Searching for products and suppliers
B)Selecting and ordering the most appropriate product
C)Recognising the problem or need
D)Establishing product specifications
E)Evaluating the product relative to specifications

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Samsung is entering the home appliance market with its new French-door refrigerator.In designing the production facility, it has a need for various pieces of equipment, including a perpetual assembly belt-drive, quasi-assembly pods and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods and has begun negotiations with their sales representatives.
-What was the first step of the buying decision process that Samsung went through when it was looking for the quasi-assembly pods?
A)Searching for products and suppliers
B)Selecting and ordering the most appropriate product
C)Recognising the problem or need
D)Establishing product specifications
E)Evaluating the product relative to specifications

Quizplus · Accepted Answer

The first step in the buying decision process is recognizing the problem or need. Samsung recognized the need for various equipment in their production facility.

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