Marketing researchers at Millward Brown repeated a particular experiment several times and discovered that the results produced each time were nearly identical.This phenomenon would indicate that the results were:

Question

Quizplus · Accepted Answer

The fact that the results produced each time were nearly identical indicates a high level of consistency and stability in the experiment, suggesting that the findings are reliable. Reliability refers to the consistency of results, regardless of whether they are valid or not.

Marketing Researchers at Millward Brown Repeated a Particular Experiment Several