To monitor changes in the marketing environment effectively, marketers must engage in
A)environmental scanning and analysis.
B)economic scanning
C)self-regulatory analysis
D)marketing research analysis
E)information collecting

Question

​To monitor changes in the marketing environment effectively, marketers must engage in
A)environmental scanning and analysis.
B)economic scanning 
C)self-regulatory analysis
D)marketing research analysis
E)information collecting

Quizplus · Accepted Answer

Environmental scanning and analysis involve systematically gathering and analyzing information about the external environment in order to identify opportunities and threats that may affect the organization's marketing activities. Economic scanning, self-regulatory analysis, marketing research analysis, and information collecting are all important components of environmental scanning and analysis, but they alone are not sufficient to monitor changes in the marketing environment effectively.

​To Monitor Changes in the Marketing Environment Effectively, Marketers Must

To Monitor Changes in the Marketing Environment Effectively, Marketers Must