The rising number of incidents of drink-driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol.This calls for activity in which marketing mix variable?

Question

Quizplus · Accepted Answer

The advertising campaigns being launched by the Australian government to showcase the dangers of drink-driving fall under the promotion element of the marketing mix, which involves promoting and communicating the benefits of a product or service to its target audience.

The Rising Number of Incidents of Drink-Driving in Australia Has