The marketing concept focuses on:
A)achieving the goals of top executives.
B)creating maximum visibility for the firm.
C)maximising sales.
D)maximising market share.
E)customer analysis, competitor analysis and integration of the company's resources to provide customer value and to make the organisation more valuable for its owners and other stakeholders.

Question

Quizplus · Accepted Answer

The marketing concept is centered around creating customer value and making the organization more valuable for its stakeholders. This is achieved through customer analysis, competitor analysis, and integration of company resources. Maximizing sales and market share are outcomes of this approach, but they are not the primary focus. Achieving the goals of top executives and creating maximum visibility for the firm are not directly related to the marketing concept.

The Marketing Concept Focuses On