Businesspeople who believe that personal selling, advertising and distribution are the most important marketing activities are operating in a(n) __________ orientation.

Question

Quizplus · Accepted Answer

A sales orientation places a heavy emphasis on personal selling and advertising to push products onto customers. This approach is more focused on reaching sales quotas and generating revenue than on building long-term customer relationships or considering the societal and ethical implications of marketing activities.

Businesspeople Who Believe That Personal Selling, Advertising and Distribution Are