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Green Marketing Is

Question 75

Multiple Choice

Green marketing is:


A) a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment.
B) when a company applies recycling principles in their production.
C) when a company only uses the Internet to advertise and has no paper-based activities.
D) when a company meets legislative requirements for waste management.

Correct Answer:

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