The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organisation.

Question

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The marketing concept is a business philosophy based on meeting the needs and wants of customers while still achieving the goals of the organization. It involves the creation of customer value through the integration of the marketing mix elements (product, price, place, and promotion). The ultimate goal is to satisfy customers, build customer loyalty, and generate profits for the organization. It is not aimed at helping customers at the expense of the business organization.

The Marketing Concept Is a Philanthropic Philosophy Aimed at Helping