The anthropological attitude that a society's customs and ideas should be viewed in the context of that society's culture is called:

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Cultural relativism is the approach where cultural customs and belief systems are analyzed within the context of the society they exist in. This approach allows anthropologists to view a society's practices without imposing their own cultural biases, which is characteristic of ethnocentrism. Cultural constraint refers to the limitations imposed by a particular culture on its people. Cultural diffusion and innovation refer to the spread and adoption of customs and ideas from one society to another, and the creation of new customs and ideas, respectively.

The Anthropological Attitude That a Society's Customs and Ideas Should