Anthropologists who have become involved in market research for companies have introduced which innovative techniques?

Question

Quizplus · Accepted Answer

Anthropologists have introduced the technique of gathering data on what people actually do rather than what they say they do, which is known as ethnographic research. This approach involves observing and studying people in their natural settings, which provides a more accurate understanding of their behavior and preferences. This approach has been used effectively in market research for companies seeking to understand consumer behavior and develop more effective marketing strategies. The other options (A, B, C, and E) are techniques that are commonly used in market research, but they do not represent the innovative contributions of anthropologists to the field.

Anthropologists Who Have Become Involved in Market Research for Companies