Muffie's Muffler Repair finds out what customers want and then determines how to best meet their needs. Based on feedback from her customers, Muffie provides a written estimate before any work is done, offers a more comprehensive guarantee than her competitors, and calls customers after completion to make sure they are satisfied. These efforts suggest she is applying the concepts of customer relationship management.

Question

Quizplus · Accepted Answer

Customer relationship management is a concept that calls for learning as much as possible about customers and doing what it takes to satisfy and even delight them.

Muffie's Muffler Repair Finds Out What Customers Want and Then