Secondary data should be gathered first because this type of information is less expensive to obtain.
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Q51: Effective marketing research involves listening to customers,
Q52: Marketing involves developing and promoting a firm's
Q53: The first step in the marketing research
Q54: Marketers use very detailed surveys to gather
Q55: The most important component of the marketing
Q57: Secondary data consists of information that has
Q58: Marketing is a limited activity, performed when
Q59: Getting the product from the producer to
Q60: The marketing mix provides a detailed market
Q61: As a personal trainer at a local
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