Overheard Communications just wrapped up a phone survey of several of their current customers. In addition, they also plan to hold detailed personal interviews with about 15 additional customers. Both the phone survey and the interviews are sources of primary data for Overheard.

Question

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Primary data are facts and figures not previously published that marketers gather for their own use. Telephone, online, and mail surveys and personal interviews are common ways to obtain primary data.

Overheard Communications Just Wrapped Up a Phone Survey of Several