One-to-one marketing refers to developing a unique mix of goods and services for each individual customer.

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One-to-one marketing is based on the idea of treating each customer as an individual and developing customized offerings to meet their unique needs and preferences. This approach involves the use of customer data and advanced analytics to understand each customer's buying behaviors, interests, and preferences, and then tailoring products, services, and communications to meet those specific needs. It is also known as personalized marketing or individualized marketing.

One-To-One Marketing Refers to Developing a Unique Mix of Goods