In general, the broader the market a firm tries to serve, the better its chances of success.

Question

Quizplus · Accepted Answer

The best segmentation strategy is to use all the variables to come up with a consumer profile that's sizable, reachable, and profitable. On the one hand, that may mean not segmenting the market at all and instead going after the total market. On the other hand, it may mean going after smaller and smaller segments.

In General, the Broader the Market a Firm Tries to Serve