The B2B market involves fewer trades and fewer dollars spent than the consumer market because there are so many more consumers than there are businesses.

Question

Quizplus · Accepted Answer

The B2B market typically involves larger trades and greater expenditures than the consumer market, as businesses often require goods and services in higher quantities and with specialized features. While there are indeed more consumers than businesses, the size and volume of B2B transactions often offset this difference.

The B2B Market Involves Fewer Trades and Fewer Dollars Spent