Malcolm works as the campaign manager for a candidate for the U.S. Senate. He needs to learn as much as possible about the candidate's potential voters. With the information he digs up, he hopes to focus the campaign on the issues most important to voters. What does this best represent?

Question

Quizplus · Accepted Answer

While the marketing concept emphasizes a profit orientation, marketing is a critical activity of all organizations. Nonprofit groups, such as political candidates, the Red Cross, the Girl Scouts of America, and Greenpeace, use marketing to promote their values and mission.

Malcolm Works as the Campaign Manager for a Candidate for the U.S