In the past, companies have designed intricate products that markets did not perceive any need for. They have aired promotional campaigns that have offended audiences. They have priced products out of reach of the target market. Marketing experts defend the importance of ________, the process of gathering all sorts of information about customers and products in order to make informed decisions about the product, price, place, and promotion.

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering information in order to understand the types of products and services customers want; the types of promotional messages that will appeal to the target audience for a particular product or service; and to understand business trends.

In the Past, Companies Have Designed Intricate Products That Markets