The goal of ________ is to keep individual customers over time by offering them new products that exactly meet their requirements.

Question

Quizplus · Accepted Answer

Relationship marketing is focused on building long-term relationships with customers by understanding their needs and offering personalized solutions to meet those needs. This approach aims to keep individual customers over time by offering them new products that align with their requirements, rather than simply targeting a broad market with a one-size-fits-all approach, as in mass marketing. Niche marketing and segment marketing are also focused on targeting specific groups of consumers, but they do not necessarily prioritize building long-term customer relationships in the same way as relationship marketing does.

The Goal of ________ Is to Keep Individual Customers Over