Keepsake Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. Keepsake's approach is an example of:

Question

Quizplus · Accepted Answer

Niche marketing is the marketing strategy of focusing on small but profitable market segments and offering these groups custom-designed goods and services.

Keepsake Collectibles Focuses Its Marketing Efforts on High-Income Buyers of Unique