Sarah Found Success as an Entrepreneur by Employing a Relationship

Sarah found success as an entrepreneur by employing a relationship marketing strategy. The goal of this strategy is to

A) use radio and television advertising to attract new customers.
B) work closely with existing customers to better satisfy their wants and needs.
C) target large market segments of potential customers by working closely with a variety of suppliers.
D) communicate to buyers the advantages offered by your firm's low prices and standardized products.