Cool Down Drinks, a national producer of soft drinks, wants to differentiate its products from those of other providers. To implement this strategy successfully will require Cool Down to create tangible differences in the physical product it offers.

Question

Quizplus · Accepted Answer

Product differentiation can be based on either real or perceived differences in products. Thus, even if Cool Down soft drinks look and taste much like competing soft drinks, Cool Down could use clever advertising and distinctive packaging to create an image that stands out.

Cool Down Drinks, a National Producer of Soft Drinks, Wants