NiceIce Meals designed a new type of packaging that significantly improves taste and texture of food when defrosted. Unfortunately, firms seldom find that improvements in packaging impact market share and profits.

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Packaging has become a critical part of product design by performing many promotional functions. The text cites many examples of how improvements in packaging have changed consumer perceptions and opened up large markets.

NiceIce Meals Designed a New Type of Packaging That Significantly