Freddie's Market offers customers tissues, canned goods, napkins, and various detergents in basic packaging with no identified brand. These goods are popular with the more cost-conscious shoppers because they are significantly less expensive than nationally known brand names. These types of goods are examples of generic goods.

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Generic goods are nonbranded products that usually sell at a sizable discount from national or private brands, have very basic packaging, and are backed with little or no advertising.

Freddie's Market Offers Customers Tissues, Canned Goods, Napkins, and Various