Sandy works for Epic Electronics and oversees the marketing mix for the firm's line of HDTVs. Sandy serves as a brand manager for Epic Electronics.

Name: Sandy works for Epic Electronics and oversees the marketing mix for the firm's line of HDTVs. Sandy serves as a brand manager for Epic Electronics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand manager has direct responsibility for a specific brand or product line at a company. This responsibility includes all elements of the marketing mix.

Sandy Works for Epic Electronics and Oversees the Marketing Mix