The Coca-Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coca-Cola's
A) product line.
B) product mix.
C) product position.
D) product collection.

Question

Quizplus · Accepted Answer

Diet Coke, Diet Coke with Splenda, and Coke Zero are all part of Coke's product line. A product line is a group of products that are physically similar or are intended for a similar market.

The Coca-Cola Company Produces Diet Coke, Diet Coke with Splenda