One of the reasons why companies create the position of brand manager is to
A) have greater control over new-product development and promotion.
B) cut expenses associated with the marketing of products.
C) limit the amount of market research expenses products require.
D) identify and prosecute firms that violate trademark protection.

Question

Quizplus · Accepted Answer

Brand managers give a firm someone responsible for all aspects of the marketing mix for a particular brand or product line. This would include the responsibility to oversee product development and promotion.

One of the Reasons Why Companies Create the Position of Brand