Fashion experts readily understand the power of ________. Shortly after Kate Middleton married Prince William, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister Pippa's bridesmaid gown.
A) brand equity
B) brand association
C) brand awareness
D) marketing parity

Question

Quizplus · Accepted Answer

Brand association means utilizing a celebrity to endorse your product or service. Marketers know that the right celebrity endorsement, directed to the right target market, can elevate your brand in the minds of consumers.

Fashion Experts Readily Understand the Power of ________