Associated Supermarkets operates a large chain of stores across several midwestern states. While Associated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Associated canned foods represent a
A) manufacturers' brand.
B) generic brand.
C) knockoff brand.
D) dealer (private) brand.

Question

Quizplus · Accepted Answer

Dealer brands are products that carry a distributor's or retailer's name rather than the name of the actual manufacturer. (Dealer brands are also called private brands, distributor brands, or house brands.)

Associated Supermarkets Operates a Large Chain of Stores Across Several