Miller Light Beer, Maxwell House Coffee, Jell-O brand gelatin, Kraft mayonnaise, and Marlboro Cigarettes were all at one time products of the Philip Morris Company. These products represented a part of the product line Philip Morris offered.

Question

Quizplus · Accepted Answer

A product line is a group of products that are physically similar or are intended for a similar market. These brands were part of the Philip Morris product mix.

Miller Light Beer, Maxwell House Coffee, Jell-O Brand Gelatin, Kraft