Textbook publishers use a packaging strategy known as ________. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles.
A) proformatting
B) bartering
C) bundling
D) trademarketing

Question

Quizplus · Accepted Answer

Bundling is a packaging strategy whereby producers will combine products and/or services, for a single price.

Textbook Publishers Use a Packaging Strategy Known as ________