One reason B2B salespeople spend considerable time qualifying potential customers is because
A) they want to have absolutely everything in order before approaching a potential customer.
B) it can be costly to prepare and make a presentation to a business customer.
C) too many business buyers at trade shows are really people from competing firms trying to obtain competitive information.
D) independent agents get the best leads; the company sales representatives need to work harder.
E) they want to determine whether telemarketing is required.
Correct Answer:
Verified
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