As the owner of a small business with 60 employees that makes custom floor mats,Paul makes all of the buying decisions.Paul is most likely the user.
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Q6: Organizational culture may vary by geography.
Q12: The RFP process is used by buyers
Q15: The final step of the business-to-business buying
Q16: Resellers differ from producers in that resellers
Q18: The B2B buying process tends to be
Q18: Business-to-business marketing refers to buying and selling
Q19: A small business may use a web
Q20: Most B2B buying situations can be categorized
Q26: A small business decides to upgrade its
Q31: In both new buy and straight rebuy
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