Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with his / her current customers, and why or why not?

Question

Quizplus · Accepted Answer

Even though straight rebuys are straightforward, staying in close touch with current customers can still be beneficial for the sales rep. The sales rep may learn about a new opportunity during the need recognition stage that they would not have known about otherwise. Additionally, maintaining a good relationship with current customers can lead to increased loyalty and potentially even referral business.

Firms Typically Repurchase Office Supplies (Paper, Ink Cartridges, Pens, Etc