Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in?
A) evaluate performance
B) define the business mission
C) situation analysis
D) implement marketing mix and resources
E) identify and evaluate opportunities

Question

Quizplus · Accepted Answer

Carla is implementing the marketing mix and resources by cutting prices on seasonal items, placing an ad in the local paper, and telling distributors to reduce deliveries.

Carla Has Been Directed by Her Regional Marketing Manager to Cut