Which of the following is LEAST likely to provide a sustainable competitive advantage?
A) lowering prices
B) having a well-known brand name
C) achieving high levels of customer satisfaction
D) using patented technology
E) creating an efficient supply chain

Question

Quizplus · Accepted Answer

While lowering prices may provide a temporary advantage, it is not sustainable as competitors can easily follow suit and lower their prices as well, leading to a price war and decreased profitability. The other choices, such as having a well-known brand name, achieving high levels of customer satisfaction, using patented technology, and creating an efficient supply chain, can provide long-term sustainable advantages.

Which of the Following Is LEAST Likely to Provide a Sustainable