After identifying various market segments that her company could pursue,Lisa evaluated each segment's attractiveness based on size,income,and accessibility.Lisa was involved in
A) target marketing.
B) situation analysis.
C) diversification.
D) positioning.
E) market penetration estimation.

Question

Quizplus · Accepted Answer

Lisa is involved in target marketing, which involves identifying and evaluating potential market segments to determine which ones are the most attractive for the company to pursue. This process typically involves analyzing factors such as segment size, income, accessibility, and other relevant criteria. Therefore, choice A is the best answer. The other options (B, C, D, and E) do not accurately reflect Lisa's actions in this scenario.

After Identifying Various Market Segments That Her Company Could Pursue,Lisa