When positioning products relative to competitors' offerings,firms typically are most successful when they focus on opportunities
A) that build on their strengths relative to those of their competitors.
B) for diversification.
C) in international markets.
D) where value-based pricing can be ignored.
E) where customer excellence can be substituted for product excellence.

Question

Quizplus · Accepted Answer

Focusing on opportunities that build on the firm's strengths relative to its competitors allows the firm to differentiate itself and create a competitive advantage. By leveraging its strengths, the firm can offer unique value to customers and stand out in the market. This approach is more effective than trying to compete on price or copying the offerings of competitors, as it is harder to sustain a long-term competitive advantage through these tactics.

When Positioning Products Relative to Competitors' Offerings,firms Typically Are Most