Many small businesses whose competitors are national franchises advertise "we are locally owned" or "we have been here since 1951." This is part of these firms'
A)business mission.
B)market segmentation strategy.
C)positioning strategy.
D)customer excellence strategy.
E)target market.

Question

Quizplus · Accepted Answer

The strategy of advertising "we are locally owned" or "we have been here since 1951" is a positioning strategy. This is because these statements help to position the business as a local and longstanding establishment in contrast to the national franchises.

Many Small Businesses Whose Competitors Are National Franchises Advertise "We