E-books,in addition to being an alternative product form,provide __________ value creation since they can be downloaded via the Internet immediately when and where they are needed.
A) product
B) place
C) promotion
D) price
E) primary

Question

Quizplus · Accepted Answer

E-books provide value creation in the "place" aspect of the marketing mix as they can be downloaded via the Internet immediately when and where they are needed.

E-Books,in Addition to Being an Alternative Product Form,provide __________ Value