Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products.These marketers are attempting to create value through
A) product.
B) price.
C) promotion.
D) place.
E) cost-based measures.

Question

Quizplus · Accepted Answer

The marketers are attempting to create value through promotion, specifically by bidding to have their ads shown when consumers search for keywords related to their products. This is a promotion strategy to capture the attention of potential customers and increase brand awareness.

Google and Other Search Engines Allow Marketers to Bid to Have